Fiorentini + Baker, the Italian boot maker coveted by celebrities and models such as Sarah Jessica Parker, Nicole Kidman, Jennifer Aniston, Jessica Biel and Alessandra Ambrosio, among others, announces the temporary opening of a new shop in SoHo in time for the holidays! For five days only, December 18 - 23rd at 54 Mercer in SoHo, designer Deborah Baker invites guests to shop for holiday gifts and will personally sign boots and shoes to make them extra special!
The flagship store will open permanently in late January 2011. www.fiorentini-baker.com
WHO: Italian Boot Maker, Fiorentini + Baker
WHAT: Temporary store opening for the holidays - 5 days only
WHEN: Saturday, December 18 - 23, Noon - 8 pm
Sunday, December 19 - Thursday, December 23, 10 am - 8 pm daily
WHERE: 54 Mercer Street (between Broome & Grand)
WHY: Fiorentini + Baker designer Deborah Baker invites guests to shop for holiday gifts and have their purchases personally signed by her.
About Fiorentini + Baker:
Fiorentini + Baker was created in 2001 by London born designer Deborah Baker. Based in Bologna, Italy, and with an unrivalled originality, Fiorentini + Baker have a down-to-earth approach to shoe design. The philosophy behind each collection is to create styles that can be worn everyday, put away and forgotten about only to be rediscovered and worn again. Deborah Baker has lived and worked in Italy for over twenty years and the influence of two such contrasting cultures is evident in her designs. Each collection delicately combines the urban edge of London with the understated, sophistication of Italy. Fiorentini + Baker designs are sold worldwide in stores including Barneys NYC, and Selfridges London. The shoes and boots have been used in a number of films; Megan Fox wore them in Transformers and Helen Mirren in the Tempest. They are featured in many hit US TV series including Californication, CSI Miami and Criminal Minds. The opening of the exclusive Fiorentini + Baker store, in Westbourne Grove, London in the summer of 2009 and the forthcoming launch of a flagship NYC store is testament to its growing success.