Going-out-of-business sales start tomorrow, Friday, May 11, at all Betsey Johnson retail stores throughout the U.S., Canada and the U.K. and will continue until all merchandise has been sold. Betsey Johnson, known for her iconic designs and use of bold color, opened her first retail store 30 years ago in New York City and soon expanded internationally.

During the going-out-of-business sale, consumers will find incredible savings of 20-50% on all Betsey Johnson apparel, jewelry, handbags and shoes. All store fixtures such as apparel racks, shelving and lighting are also available for sale.

“While the sales are ongoing, Betsey Johnson customers are still our main priority. We hope that they use this opportunity to find great discounts on all of the latest Betsey Johnson fashions,” said Jonathan Friedman, Chief Operating & Financial Officer of Betsey Johnson LLC. “I recommend that customers shop early so that they can take advantage of the sale, as merchandise will not be replenished once it has been sold.”

All Betsey Johnson stores will honor gift cards until June 1. All sales made on or after Friday, May 11, 2012 are final. Going-out-of-business sales are taking place at all 54 U.S. Betsey Johnson stores and at all nine Betsey Johnson outlets.

Gordon Brothers Group and Hilco Merchant Resources are jointly running the going-out-of-business sales on Betsey Johnson’s behalf.

Betsey Johnson is represented in its Chapter 11 case by Goulston & Storrs, P.C. and Togut, Segal & Segal, as counsel, and Richter Consulting, Inc., as financial advisor.

“Discounts on this brand are uncommon so we expect merchandise will sell out quickly. We strongly encourage customers to shop early while the greatest selection of sizes and designs are still available,” said Robert Grosskopf, Principal & Managing Director, Retail Division, Gordon Brothers Group and Michael Keefe, President & CEO, Hilco Merchant Resources, in a joint statement.

Visit www.betseyjohnson.com for additional sale information and location listings.