The adidas originals eyewear sunglasses collection is a true statement to design inspirations from all around the world and across many cities. The people in these cities reflect the heritage and lifestyle that is true of the adidas originals trefoil everyday. The mix of iconic styles across the adidas originals eyewear range are both retro and contemporary, which offers anyone the chance to be a real individual.
With summer finally arriving, and shades on standby, we are hyped to announce adidas eyewear are inviting artists, designers and creators around the world to customise a pair of ‘Original’s’ sunglasses which will be considered for global production in 2013. For fans, enthusiasts and professionals, this is an incredible opportunity to create something that is individual, contemporary and still in line with the old skool swag!
Talenthouse, the cutting edge social engagement platform, will host and support this challenge through the adidas eyewear facebook page (www.facebook.com/adidaseyewear), identifying and compensating artists through a life-changing campaign that supports their submissions through online activity, while raising the profile of all participants involved. In just two years, Talenthouse has developed over 200 creative campaigns enabling submitting artists & hosts to virally grow their audiences.
The eyewear template in this creative challenge already exists in the collection and is called the Santiago. The current Santiago range uses simple eye-catching prints to give the sunglasses a 70’s look and feel. The distinctive keyhole nose bridge can either create a more heritage look but can also be highlighted in a different way to make the frame look more contemporary. The Santiago continues to attract attention from artists all around the world as it possesses a unique shape and design exemplifying its subtle difference.
All designs should be submitted through the adidas eyewear facebook page and must be original (not using third party pre-existing copyright materials), using the provided templates entitled ‘Eyewear Front - Arms Left and Arms Right 2D’ and ‘Eyewear 3D’. If participants complete both templates (2D and 3D) they must submit the two templates in either JPEG or PNG file. The winning designs may be modified to accommodate production requirements, so participants must retain their original artwork should they be chosen as a winner.
Voted by the public and judged by a panel of experts, the official design team of adidas eyewear will choose three outstanding designs that best represent the originality of adidas eyewear. The winners may have the chance to work closely with the design team to finalise their designs if selected to go into global production. In addition, each winner will receive a digital copy of their work with the final design, exposure across adidas eyewear’s website and social media channels including a generous $3000 cash gift.
Talenthouse is the most influential online community of artists and creators, bringing aspiring talent and industry icons together to cultivate conversations and campaigns across the web. Artists always keep ownership of their own work using Talenthouse as a platform to make the connections that drive their careers forward. Brands and advertisers their Sponsored Engagement Engine (SEE) to work with artists and leverage their influence across the social web.
It’s at Talenthouse that artists and brands engage to build an authentic community that rewards creativity and unlocks the value of collaboration.
For more information go to: http://www.talenthouse.com/design-for-adidas-eyewear