The DNR Clothing brand was created to serve as a catalyst for change in effort to establish a new world order of “Recycling life” by becoming an organ donor. DNR creates stylish duds for the socially conscious individual with something to say, but would rather much prefer their clothes to do the talking.

Creator and founder of DNR, Pamela Lubell has managed to successfully leverage the world of fashion while simultaneously promoting the worthy cause of organ donating. “Our goal is to pay it forward and continue to bestow the gift of life which keeps on giving, while making consumers look ridiculously cool in the process”.

• Success rates for organ transplants average 80-90 percent, and more than 90 percent for various types of tissue transplants
• One organ donor can save up to 8 lives. The same donor can also save or improve the lives of up to 50 people by donating corneas and tissues
• Currently 100,000 Americans are waiting for an organ donation and 18 of them will die each day
• Donation only occurs after the death of a patient is declared by physicians who are legally not affiliated with organ donation
• The factors that determine who receives an organ include severity of illness, time spent on waiting list, and blood type. Financial or celebrity status has no bearing on determining who receives a transplant.
• Donation takes place under the same sterile conditions as any medical procedure. A donor’s body is never disfigured and donation does not interfere with funeral arrangements. Open casket services are possible
• If you are a donor, your family does not pay any bills related to donation
• All major religions support donation
• It is illegal to buy and sell organs in the U.S. The system for matching donor organs and potential recipients is regulated by the Federal Government

Pamela Lubell is the creator behind the impactful, new brand DNR, a clothing/accessory brand that shines light on the importance of organ donation through its trendy garments. Lubell has always been in the business of storytelling. Her career began as Harvey Weinstein’s assistant in the very busy but young offices of Miramax Films. During that time, Lubell proved to be incredibly valuable to Weinstein as well as the people in and around the international film world. The ten years Lubell spent at Miramax gave her access to the most talented and influential people in and around the entertainment world and also served as a catalyst to incubate and foster long lasting relationships with them. Within short order, Lubell was tapped by Harvey to run the creative department where she and her team won the key art award for their work on Pulp Fiction.

Lubell then formed Lubell Media Partners where she currently works on projects focusing on film, theater, tv, design, fundraising and charities. Lubell’s latest project has been producing the adaptation of the multi-media theater production of Haruki Murakami’s The Wind Up Bird Chronicle which was incredibly well received at the prestigious 2011 Edinburgh Performing Arts Festival as well as the 2012 Singapore Arts Festival.
Pamela Lubell is an avid art collector where her primary collection is worldwide street art. You may see her cycling around cities globally tearing street tags off stop signs and buildings!