The New York bridal market is experiencing an unparalleled revitalization with the highly successful introduction of New York International Bridal Week at Pier 94. Now in its third incarnation, New York International Bridal Week will return, October 15 – 17, 2011, once again offering a unified shopping experience to buyers, while showcasing the very finest lines in the bridal industry. This one of a kind trade show experience truly creates a hybrid experience, by bringing together top quality buyers and sellers together in a professional environment.

Delivering on its promise to provide a more convenient and accessible bridal market for both designers and retailers, New York International Bridal Week has unified the New York marketplace by providing a consolidated location for buyers and manufacturers in the bridal industry. Attendees now have the opportunity to experience a seamless shopping experience with amazing amenities, in a world-class venue featuring sparkling chandeliers, wall-to-wall carpeting, an open floor plan, and the very best lines today’s bridal industry has to offer, all showcased in a beautiful setting.

During the coming October Market, New York International Bridal Week will unveil a new Fashion Theater where designers can showcase their collections to bridal buyers and press/media outlets. Located adjacent to the trade show floor and complete with a fashion runway for buyers and press to view the latest collections, the Fashion Theater will provide seating in a theater-style for 250 attendees. Mart Fashion Productions, the highly respected production company that has produced the DEBI Awards and nationally acclaimed market Bridal fashion shows, will be the team behind the Fashion Theater.

In addition, the upcoming October Market will once again feature the Couture Studio, showcasing designer collections, in a setting worthy of these exceptional names. Along with the Couture Studio, buyers will find an array of marquee lines that drive the industry. “We have responded to the marketplace and have truly provided a new way for the bridal industry to do business in New York,” said Susan McCullough, Senior Vice President of Apparel, MMPI. “Buyers and manufacturers now have an option that no longer requires them to attend several small-scale trade shows in various hotels throughout the city. We have it all – in one location- with an emphasis on the very finest and best lines and collections in today’s bridal industry. We have finally brought convenience to the bridal market. There is nowhere else to be.”

With its open layout and size, Pier 94 provides the perfect backdrop for the world’s top bridal designs, including Anne Barge, Claire Pettibone, Casablanca, David Fielden, Dessy, Eve of Milady, Ian Stuart, and hundreds more. For a complete listing of lines, please visit our website at www.newyorkbridal.com
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