From Beijing to London, the Count Down Begins Li Ning Donates to the Olympic Museum to Celebrate the One-Year Count Down of London 2012

July 26, the brick unveiling ceremony to celebrate the donation by Li Ning Co., Ltd. to the IOC Olympic Museum was held today in Lausanne, Switzerland, and marked the very first time for a Chinese sports goods company to make a donation to the Olympic Museum. One day before the official one-year countdown to the London Olympic Games, IOC president Mr. Jacques Rogge, Li Ning’s Chairman Mr. Li Ning as well as Li Ning contracted athletes Asafa Powell, Yelena Isinbayeva and Zhang Yining all attended the unveiling ceremony and jointly expressed their sincere wishes for the success of the London 2012 Olympic Games. Meanwhile, Li Ning prepared to start its own countdown to the London 2012 Olympic Games.

As the world’s largest Olympic Museum, the Lausanne-based Museum boasts over 10,000 items on display, including valuable cultural relics dating back to the very first Olympic Games, all there for the viewing pleasure of over 250,000 visitors every year. Meanwhile, as a professional sports goods brand, Li Ning is committed to popularize and promote the Olympic spirit. To this end, the company donated generously to the IOC Olympic Museum to support the operation and maintenance of the museum, as well as its itinerant exhibition activities around the world. In turn, Li Ning’s brand name and logo will be engraved on the museum’s memorial wall in recognition of the company’s contribution. ‘)}