Sponsored by Li & Fung
Monday 31st October – Tuesday 1st November 2011
210 Hollywood Road, Sheung Wan (Central) Hong Kong

LONDON show ROOMS is taking London’s rising stars of British fashion to HONG KONG, supported by Li & Fung Limited, from the 31st October – 1st November, 2011. This new venture to Hong Kong supports the China/Britain Fashion Alliance, a combined initiative between the BFC, the Beijing International Brand Management Centre and the China-Britain Business Council to promote British Fashion in China.

Centrally located at The Space Gallery, 210 Hollywood Road, the showroom will showcase a selection of BFC/Vogue Designer Fashion Fund shortlisted designers, Fashion Forward alumni with the addition of the winners of British Fashion Awards Menswear and Accessory Designers of the Year 2010. The initiative aims to develop the profile of these designers through introductions to Chinese media, creatives and retailers. For more info: www.britishfashioncouncil.com/londonshowroomshongkong ‘)}