McCafé invites coffee drinkers in New York and across the U.S. to wake up and taste the free coffee. Beginning March 31, customers are encouraged to stop by their local participating McDonald’s restaurant for a freshly brewed small McCafé coffee during McDonald’s first-ever national Free Coffee Event. Free McCafé coffee is available during breakfast hours starting March 31 through April 13 in participating restaurants. In addition, McDonald’s will have a double decker sampling truck at the 42nd Street Port Authority on March 31, from 10:00 a.m to 6:00 p.m.

“We’re excited to share our coffee with our New York customers,” said president of the New York Tri-State Area Owners and Operators’ Association. “This is a great opportunity for them to try McCafé coffee and gives them another reason to come to us in the morning.”

To kick off the two-week campaign, McDonald’s is offering New York commuters a special surprise with free McCafé coffee through a “Make Friends with McCafé” sampling event.

Starting in mid-April, McCafé will also surprise a Twitter follower every day this year with McCafé coffee and prizes. Fans can also keep up with the conversations using the hash tag #McCafe or by following @McCafe.

McDonald’s launched its McCafé line-up in the U.S. in 2009. The collection included McCafé’s signature blend coffee and quickly expanded to include iced coffees, espresso-based drinks, such as lattes and mochas, blended-ice beverages including smoothies and frappes, triple thick shakes as well as limited-time seasonal offerings. ‘)}