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Monday May 20, 2024
VIVIENNE TAM’S COLLABORATIONS TAKE THE RUNWAY AT MERCEDES BENZ FASHION WEEK

Inspired by the rich textures and vivid colors of the decorative treasures housed in the Forbidden Palace, Vivienne Tam’s new collection highlights exciting brand collaborations that will debut on the runway at the Spring 2015 show on September 7th at Lincoln Center.

At the forefront of technology and fashion integrations, and following successful collaborations with Hewlett Packard, Square, Lenovo, Monster, Vera and WeChat, Vivienne Tam is proud to announce its partnership with Zeusé, bringing the leader in combining wireless charging technology with fashion, to Mercedes Benz Fashion Week. “We are thrilled to partner with the iconic and global Vivienne Tam brand, to provide a state of the art wireless charging device that is also a fashionable, wearable product,” states Zhe Wang, Founder of Zeusé. “Vivienne Tam’s designs bring chic to high performance function and practicability.”

Tam has collaborated with Zeusé on the design of three pouches embedded with its wireless technology and an iPhone case (used as a wireless charging receiver), inspired by her Spring 2015 collection. The Zeusé 2015 Vivienne Tam Limited Edition pouches will be introduced on the runway and the iPhone cases will be gifted to guests. “Zeusé allows me to stay connected in style, while on the run and traveling in this fast-paced fashion world – I love the freedom of wireless technology. The Zeusé 2015 Vivienne Tam Limited Edition is the must-have accessory for Other accessories on the runway will include uniquely styled PANDORA jewelry. Vivienne Tam states, “I’m very excited to be collaborating with Pandora this season. Their jewelry is a perfect complement to my new collection.”

One of the models that will command the runway is the winner of an International Supermodel Contest that Vivienne Tam launched last season in partnership with WeChat, the fastest growing social messaging app. The winner will be announced on September 6th and the aspiring model will walk the catwalk in a signature Vivienne Tam design from the new collection, rounding out the runway lineup for the much anticipated show. ‘)}

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