McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the U.S.

Customers who enter participating McDonald’s restaurants* in the New York Tri-State area at randomized, predetermined times between Monday, Feb. 2 and Saturday, Feb. 14 from 6 a.m. to 6 p.m. local time each day will be selected at random to participate. Once a selected customer has completed his or her order and presented a method of payment, the restaurant Guest Service Manager or Lovin’ Lead will explain that McDonald’s is doing something special that day, and the customer will be given the option to pay for his or her order with an act of Lovin’ instead. For instance, breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one and dinner could go for a compliment**.

“McDonald’s is in a unique position to bring a little more lovin’ to our customers,” said Deborah Wahl, chief marketing officer for McDonald’s USA. “We’re on a journey to change the relationship and conversation and Pay with Lovin’ is a direct way for us to engage with our customers. We believe that a little more Lovin’ can change a lot.”

Locally, McDonald’s will be sharing photos and videos of New York Tri-State customers Paying with Lovin’ on Twitter @McDNYTriState and McDonaldsNYTriState.com. Up-to-the-minute updates and additional surprises will also be announced on these channels.

“Pay with Lovin’ is a wonderful reminder of what McDonald’s has always been about – great food and great fun,” said Paul Hendel, a McDonald’s franchisee based in Manhattan. “It’s going to bring a brand new energy to our restaurants while also strengthening our relationships with our customers.”

McDonald’s is encouraging people to share their Lovin’ experiences and join the conversation by following @McDonalds and visiting McDonalds.com. ‘)}