Asian Women in Business (AWIB) will host a 4-part workshop titled “Starting Your Business 101” to be held on four (4) consecutive Mondays in November: 2nd, 9th, 16th, and 23rd, 2015 from 6:00 PM to 8:30 PM at Microsoft, 11 Times Square, NYC.

Whether you are looking to turn your business idea into a reality or to simply hone the skills necessary to take your business to the next level, this series is for you. Pick up new ideas for growing your business while meeting like-minded entrepreneurs!

Workshop Highlights:

Ø Monday, November 2nd, 6:00pm – 8:30pm
Writing A Business Plan

· Why and when you need a business plan

· Elements of an effective plan

· Importance of strategic planning

· Using research and resources to make your case

Ø Monday, November 9th, 6:00pm-8:30pm
Legal Structures, Taxes & Record Keeping

· Legal structures: what is best for your business

· Accounting essentials: cash flow, balance sheets, and record keeping & taxes

· Software for small business

Ø Monday, November 16th, 6:00pm-8:30pm
Online and Offline Marketing Strategies

· Creating a Marketing Plan

· Outsmarting your competitors and effectively target your market

· Using social media to find customers and to grow your business

Ø Monday, November 23rd, 6:00pm-8:30pm

Financing Your Business
· Loans, investments, credit lines & SBA guarantees

· Alternative financing: crowd funding and venture capital

· How much financing do you really need?

· What do lenders/investors look for?

Starting a business doesn’t have to be daunting—so empower yourself with tips and tricks that will make your next investment a success!

Cost is $40 for AWIB members and $90 for non-members for the 4-part series. Light refreshments will be provided with networking breaks. ‘)}